具體描述
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
用戶評價
##這本書還好，你可以把它看作是一個有關設計的感悟隨筆，但是你不要期望有一個係統的一步一步深入的指導。感覺它就是一個簡化版本的《用戶體驗草圖設計》。嗯.....我剛剛發現瞭一個糟糕的設計: 我提交評論的時候，豆瓣提示"抱歉，你的評論太短瞭"，但是並沒有提醒我應該提交多長...
評分感興趣的是裏麵的故事，比如關於柯達的故事，一個小産品在大模式裏所起到的作用。理論的部分感覺比較無趣，可能是翻譯的問題，希望讀第二遍時可以有新的發現。
評分 評分 評分 評分 評分 評分不過大多都是價值觀,方法論依然要自己總結
評分相關圖書
本站所有內容均為互聯網搜尋引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 book.qciss.net All Rights Reserved. 圖書大百科 版權所有