具體描述
Jaime Levy
擁有二十多年交互實踐經驗的用戶體驗策略專傢。她的交互設計谘詢公司JLR Interactive為創業公司以及思科、索尼等大型企業打造可持續的創新型互聯網解決方案。Jaime熱心於幫助世界各地的人們實踐用戶體驗的創新方法，同時在南加利福尼亞大學兼任教授。
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
Define and validate your target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
用戶評價
##非常好
評分 評分 評分##沒想到新年第一本標記的是required reading。書裏框架過多，有時候看得我有點煩躁，但可能不失為輔助工作的實用工具。 什麼是UX Strategy? 標題很差，看副標題就行瞭——How to Devise Innovative Digital Products that People Want 也就是最開始驗證産品，調研需求的過程。 關乎的是Big picture，而不是産品的界麵設計，用戶體驗細節。叫UX大概和作者本身UX的身份有關，同時也是鼓勵設計師們進...
評分##非常好
評分##還行吧。
評分##可能更麵相創業者吧，單純做ux的話很多地方用不到。但是不能否認ux本身就是一個混雜瞭許多因素的東西
評分相關圖書
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