The Ride of a Lifetime

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Robert Iger
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Random House 2019-9-23 Hardcover 9780399592096

具体描述

Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group, managed the cable television properties, and guided the merger between Capital Cities/ABC, Inc., and The Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney’s presence outside of the United States, establishing the blueprint for the company’s international growth today.

A grand vision defined: The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets.

Twelve years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

• Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.

• Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.

• Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.

• Fairness. Treat people decently, with empathy, and be accessible to them.

This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.

“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

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##不好意思差评。但是真的boring AF。佩服所有打好评的人。de gustibus non est disputandum. 看出趣味的人请启蒙我,哪里有意思了。(they need a better ghost writer

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##之前已经看过《迪斯尼战争》,讲到艾格接班前,回忆录有提到这本书(艾格认为很多地方不准确),我当时就觉得让艾格接班有些不可思议,因为他并没跟艾斯纳撇清关系,这本书也讲了接班的痛苦过程。不过接班后的一些列内外部改革举措真的是很成功,搞好跟乔布斯关系然后收购皮克斯、把战略部缩减并改变功能、之后又收购漫威和卢卡斯影业,这些实际上是建立在他对迪士尼业务本质理解的基础上,那就是IP是迪士尼所有业务的引擎。艾格有总结艾斯纳第一个十年成功的原因,《迪斯尼战争》也有写,分别是提高乐园门票、加建乐园内酒店、发行经典影视的录像带,这本质就是老IP的运营和变现。而艾格更进一步,他收来其他经典IP进行运营和变现,取得了更大的成功,迪士尼是全球IP运营管理最厉害的公司。后面迪士尼、奈飞、苹果在流媒体的竞争值得关注。

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##五星开局,三星收尾。会讲故事真的很重要,迪士尼在上海开幕那段,真的很抓人,我就是一直看一直看。还有就是刚开始工作那段,少年不认输且带着韧劲的精气神,挺动人的。最后就是收尾一段,提醒自己在高位太久,容易主动或被动地,听不到更多的声音;以及全书写到的各个重要的决定与其带来的后果、收益,都是“后见之明”,挺诚实的。结尾部分还给全书划了重点,略略显得自恋。

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真的蛮好看的,对于过往ABC、迪士尼、皮克斯和漫威的大事件都有一手论述。不过CEO先生很擅长用corporate language,把以前经历过的矛盾、权力斗争都软化了,对公开骂过他的人也都彬彬有礼,读的时候要参照一下当时的真实新闻。

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##书和人和公司都太牛了,好像看了一部跌宕起伏的电影。

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