发表于2024-09-09
One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
Shoe Dog 下载 mobi pdf epub txt 电子书 格式 2024
Shoe Dog 下载 mobi epub pdf 电子书##多年以后,面对在鞋柜里那双吃灰多年的米白色与黑色相间的Fog X Vans sk8-hi,阿泽准会想起自己决定效仿菲尔奈特迈上倒卖运动鞋道路的那个遥远的下午。 那时的球鞋圈还不像现在这般是球鞋配色作为主宰,设计早已退居其次,也不似如今这般冗杂。 那时的他将菲尔奈特与比尔鲍尔曼...
评分 评分##看传记感受他人的精神面貌,弥补上班生活孤岛的状态。看完想买一双 pre montreal 跑鞋。
Shoe Dog mobi epub pdf txt 电子书 格式下载 2024