具体描述
“A sequel to The Social Network” —The New York Times
“Deeply reported and beautifully written” —Nick Bilton, Vanity Fair reporter
Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.
That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.
At its heart, No Filter is a human story, as Sarah Frier uncovers how the company’s decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.
用户评价
##IG给我们的生活带来了那么多改变，无论是商业，科技还是文化，路的尽头却是被扎克伯格再次改变。两家公司的愿景分歧那么大，一家是小而美的to capture and share the world's moments，另一家是粗暴的move fast and break things，一开始的结合就注定了莫得善终，更何况FB就是那个既想帮你梳妆打扮但又不允许你比她美的继姐。IG原本可以是那个扳倒无良FB的存在，现在却变成了平行世界里被微软收购了的苹果。看完去翻了Dorsey和Systrom的IG，两个都不再更新了，也不知道现在和好了没，这俩也很幽灵船啊。
##【年度推荐】完整讲述了Kevin和Mike创办Instagram到离开公司的故事。关于如何创办一家超快速增长的公司，Instagram如何在被收购之后仍然坚持自己的价值观，同时应对Snapchat带来的威胁，以及复杂的FB内部人事斗争。之前没有关注过Instagram相关的这一段故事，没想到Zuckerberg会因为担心养子Instagram蚕食自己长子Facebook的份额，做出了这么多我觉得很大程度是基于自己情绪和骄傲的决定。
##听了一半有声书，讲ins怎么起家又怎么被Facebook收购，怎么坚持不靠垃圾广告赚钱，书本身写得还不错。但是这本书太有时效性了，2022年的ins里面这么多广告这么多烦人的推荐，实在是很没有胃口读下去。建议在ins彻底凉了之后写本总结性的书。
##书名挺有意思的，Instagram 明明就是靠滤镜起家的，整本书却没有使用滤镜来讲述整个发家史。
##昨天看新闻Facebook宣布未来将拿出10亿补贴挖tiktok的大V，Kevin Systrom当年最有眼光的决策是拒绝给traffic付费，面对post就让服务器崩溃的巨型流量Justin Bieber也不妥协。如今social media已经成为一个完整的产业，不仅仅是映射文化，还影响、改变文化，Systrom那套已经不再适用产业化后的IG。1、IG是“community”概念的创始人，此书对“community”的完整叙述有调查记者般的洞察；2、Facebook支持IG独立运营，有Systrom的帮助才敲定收购头铁的WhatsApp；3、算法重新分配feed、stories，Facebook做不到的IG做到了，微信朋友圈三天可见也实现了同样的效果。4、应对bully方法上最优的是知乎
##看到后面最心累的莫过于办公室政治。学会如何在扎克伯格的野心面前说不。
##普通吧 流水账 不如Chaos Monkey
##最近几天晚上读了这本讲Instagram发展的新书，goodreads和豆瓣上的评分都还不高，却是我心中今年最好的创始人和公司传记。
##Interesting but a bit outdated