本書收錄之酒標以新世界為主 (占全書收錄酒標之80%) ,主因在於新世界的自由風氣帶動了當代酒標更多元、更活潑的設計與藝術形式,不僅具有欣賞、娛樂、紅酒進階知識的價值,亦可當作商品商標設計的參考範例。而酒界著名的寶龍.菲力浦男爵(Baron Philippe de Rothschild)雖然是來自舊世界的品牌,但他們早在1922年之後便開始嘗試將藝術概念融入酒標設計,二戰之後,更是大膽啟用年輕繪圖師來設計酒標,可說是當代酒標走向藝術化的濫觴。
Alpha Box & Dice Andrew Murray Vineyards Anthem Antica Terra Antiyal Artisan Wine Co. Astrolabe Wines Austins Wines Bacio Divino Cellars Barkan Winery Baron Philippe de Rothschild Bellbrae Estate Betts & Scholl Big House Wines Big Table Farm Blackbird Vineyards Black Sheep Finds Blasted Church Vineyards Bocce Wines Bodega Del Rio Elorza Bodegas El Porvenir de Los Andes Bodegas Ysios Bonny Doon Vineyard Borra Vineyards Boutinot Bouza Bodega Boutique Brazin Cellars Bridesmaid Wines Brothers in Arms The Brown Kids Bully Hill Vineyards Burnt Spur Martinborough Bush Bike Cafe Culture Canonbah Bridge Wines Charles Smith Wines Chateau d’Esclans Chateau Montelena Winery Cherubino Wines Chronic Cellars . . . 等213個知名酒莊