The Laws of Simplicity

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John Maeda
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The MIT Press 2006-8-21 Hardcover 9780262134729

具體描述

前田約翰(John Maeda)

世界知名的圖像設計師、視覺藝術傢、電腦科技專傢,也是麻省理工學院媒體實驗室的教授。

前田約翰在藝術上的貢獻也不容忽視,他得奬無數,例如:美國設計界最高榮譽Smithsonian雜誌的國傢設計奬(2001年)、日本朝日設計奬(2002年)、德國Raymond Loewy基金會奬(2005年)、戴姆勒剋萊斯勒設計奬(2000年)等等。他曾在巴黎、紐約、倫敦、舊金山、東京、大阪等地舉辦過多次個人展覽,深獲好評。他的作品也被紐約現代美術館、舊金山現代美術館、史密森尼機構的國傢設計美術館收藏。

他曾齣版多本與圖像設計相關的書籍。為瞭訓練自己的管理能力,他於2001年重做學生,攻讀MBA,兩年後取得學位。

想對前田約翰及他的作品做更多瞭解,可瀏覽lawsofsimplicity.com網站或他的個人網站media.mit.edu/~maeda。

Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, against DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use--but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers guidelines, ten laws for balancing simplicity and complexity in business, technology, and design--for needing less and actually getting more.

Maeda--a professor in MIT's Media Lab and a world-renowned graphic designer--explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.

Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products--how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

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##很薄的一本書,偶爾在同學書架上發現。在繁雜的社會,繁復的信息中,能找到一些好書,和淘寶也差不多。倒是真有一些淘書的趣味,這不是書評,而是記錄一些記得記錄的事情。 對於這種法則和規律的東西,我個人比較迴避,就是當你這樣思考問題的時候,你就意味著沒有瞭創意,還有...  

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##Reduce, Organize, Time, Learn, Differences, Context, Emotion, Trust, Failure, The one.

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