具体描述
What do Foursquare, Nike, and Groupon have in common? These websites and many others use game mechanics and game design to deliver a sticky, viral, and satisfying experience to their customers. This book provides the design strategy and tactics you need to integrate gamification into any kind of consumer-facing website, new or existing, with design patterns, meaningful code samples, and in-depth chapters on major gamification APIs. With hundreds of technical and process options to choose from, implementing game mechanics can be complicated. Gamification by Design clarifies the possibilities and offers a series of steps for developers, producers, and product managers who want their websites to deliver powerful consumer engagement and enjoy viral growth. * Understand the true power of games and how they work with your business * Choose the right games for your site, and learn game types by business model * Learn the advantages of building a standalone games channel * Know the rules for gamification design and learn some common devices * Discover what it takes to implement gamification
用户评价
##很好的社交应用设计参考
评分##全系列的入手第一本一周目√
评分 评分 评分##本书列举了几种流行的游戏化设计方法，可以给产品经理们带来启发。需要注意的是，本书对游戏化的阐述仍停留在pointsification的水准，并没有道出所以然。
评分##直观、简明易懂！一本比较实在的指实操的书。
评分##过一遍目录就行了
评分忘记把这书加到豆列里了，来补一个。这本书应该算是gamification所有书里最好实践的一本，尽管在学界激起了反对的声浪，但从内容来说是本充实的指南，无论是书里的资源或是实践都很容易落地，绝对值得一观。这本书的缺点，是作者做marketing出身，非玩家也非研究者，所以对游戏的利用确实有点当作上瘾机制的做法，过于功利化。但即使这样，这本书的游戏化也比mcgonigal的可实践性强得多。
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