发表于2024-11-10
Sarah Frier reports on social media companies for Bloomberg News out of San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. No Filter: The Inside Story of Instagram is her first book.
“A sequel to The Social Network” —The New York Times
“Deeply reported and beautifully written” —Nick Bilton, Vanity Fair reporter
Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.
That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.
At its heart, No Filter is a human story, as Sarah Frier uncovers how the company’s decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.
No Filter 下载 mobi pdf epub txt 电子书 格式 2024
No Filter 下载 mobi epub pdf 电子书身为ig重度用户,当看到这本书,第一个用户、员工、post、filter如何诞生时真的很激动。ig诞生首先是顺应了移动端的时代,投资者无数次提到这是第一个特意为手机端设计的产品。其次创始人品位好到不行,第一批用户也是twitter上审美品位好的设计师们,为产品定调。第三,从开始就有很多贵人的帮助(尤其是JackDorsey).印象很深的有当Bieber 团队去要pay的时候Kevin勇敢拒绝。twitter和fb之间选了fb的原因,主要是fb给Kevin更多的自由空间发展(一开始)以及fb拥有一流工程师团队,之后跟fb之间的博弈其实是零和游戏。ps:这本书很好的解释了为什么会有抖音,以及,去哪找一个依然真情的Jack Dorsey啊!!
评分 评分##1、塑料质感的摄影机让斯特罗姆明白,必须学会欣赏不完美,复杂技术不一定让生活更美好; 2、两个合伙人在多帕奇实验室一个会议室的白板上开始了头脑风暴:首先,弄清自己正在解决的问题是什么;其次,用最为简单的方式去解决它。这两点在日后也成为两人领导理念的基石。 3、克...
评分 评分 评分 评分 评分 评分No Filter mobi epub pdf txt 电子书 格式下载 2024