发表于2024-11-12
Sarah Frier reports on social media companies for Bloomberg News out of San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. No Filter: The Inside Story of Instagram is her first book.
“A sequel to The Social Network” —The New York Times
“Deeply reported and beautifully written” —Nick Bilton, Vanity Fair reporter
Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.
That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.
At its heart, No Filter is a human story, as Sarah Frier uncovers how the company’s decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.
No Filter 下载 mobi pdf epub txt 电子书 格式 2024
No Filter 下载 mobi epub pdf 电子书##听了一半有声书,讲ins怎么起家又怎么被Facebook收购,怎么坚持不靠垃圾广告赚钱,书本身写得还不错。但是这本书太有时效性了,2022年的ins里面这么多广告这么多烦人的推荐,实在是很没有胃口读下去。建议在ins彻底凉了之后写本总结性的书。
评分 评分 评分##第一次用insta是因为那个惊艳的宝丽来icon,发展到今天真的厉害,初期有Kevin 的文艺坚持和精选内容定了调。故事从被收购以后就精彩起来,他们居然直接承认stories是抄的,还有和fb的权力制衡。我现在好像可以不用执着要进ig team了,family of apps都一样。
评分##这本书全面介绍了美国社交APP Instagram创立、发展和被Facebook并购后的历史,直写到2020年本书出版。是《金融时报》和麦肯锡年度商业书籍。作者Sarah Frier是Bloomberg的一名记者。 Instagram这款APP一开始是为了匿名分享有品味的生活照片。加入社交功能后很快火起来,现已有...
评分 评分 评分身为ig重度用户,当看到这本书,第一个用户、员工、post、filter如何诞生时真的很激动。ig诞生首先是顺应了移动端的时代,投资者无数次提到这是第一个特意为手机端设计的产品。其次创始人品位好到不行,第一批用户也是twitter上审美品位好的设计师们,为产品定调。第三,从开始就有很多贵人的帮助(尤其是JackDorsey).印象很深的有当Bieber 团队去要pay的时候Kevin勇敢拒绝。twitter和fb之间选了fb的原因,主要是fb给Kevin更多的自由空间发展(一开始)以及fb拥有一流工程师团队,之后跟fb之间的博弈其实是零和游戏。ps:这本书很好的解释了为什么会有抖音,以及,去哪找一个依然真情的Jack Dorsey啊!!
评分##普通吧 流水账 不如Chaos Monkey
No Filter mobi epub pdf txt 电子书 格式下载 2024