Tim Wu is a policy advocate and professor at Columbia Law School. In 2006, Scientific American named him one of fifty leaders in science and technology; in 2013, National Law Journal included him among “America’s 100 Most Influential Lawyers”; and in 2014 and 2015, he was named to the “Politico 50.” He won the Lowell Thomas Gold medal for travel journalism and is a contributing opinion writer for The New York Times.
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
##“如果有一个商品或者服务是免费的,那你就是那个商品”。audible听完,喜欢作者的思路、组织、语言。
评分##了解历史,更加让我思考一些事情
评分##你任何时候都在花费注意力,不用在这里就用在那里,随时产生随时花掉,既不能关闭也不能攒起来;人的大脑非常善于忽略信息,越常见的,越容易忽略 | 媚俗是争夺注意力的起点 | 必须不断地推陈出新,加大剂量给读者新的刺激 | 去中心、无组织的东西好是好,就是不赚钱
评分 评分 评分 评分2008年7月,奇虎360发布360杀毒软件并宣布永远免费,一石激起千层浪,360席卷市场,彻底颠覆了杀毒软件行业的游戏规则。过去的十几年里,免费成为互联网公司的竞争利器,甚至「免费」成为互联网精神的代表之一。 技术和商业模式的创新,似乎让我们的生活越来越便利、生活成本越...
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