The Attention Merchants

The Attention Merchants 下载 mobi epub pdf 电子书 2025


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Tim Wu



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发表于2025-04-05

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Knopf 2016-10-18 Hardcover 9780385352017


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Tim Wu is a policy advocate and professor at Columbia Law School. In 2006, Scientific American named him one of fifty leaders in science and technology; in 2013, National Law Journal included him among “America’s 100 Most Influential Lawyers”; and in 2014 and 2015, he was named to the “Politico 50.” He won the Lowell Thomas Gold medal for travel journalism and is a contributing opinion writer for The New York Times.

One of the Best Books of the Year

The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)

From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.

This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value

The Attention Merchants 下载 mobi epub pdf txt 电子书 格式

The Attention Merchants mobi 下载 pdf 下载 pub 下载 txt 电子书 下载 2025

The Attention Merchants 下载 mobi pdf epub txt 电子书 格式 2025

The Attention Merchants 下载 mobi epub pdf 电子书
想要找书就要到 图书大百科
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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##一部完整的注意力销售史,不管你愿不愿意,你的注意力始终都在被消费。阅读这本书后,不仅要懂得注意力买卖这件事,更要懂得如何掌控自己的注意力。

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##看了前面几章和后面几章,和Dan Schiller比略浅

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##从兜售万能蛇油的早期把戏,到统治家庭闲暇时间的广播,再到铺天盖地都是广告的电视,又到互联网、社交网络崛起无边际地打探私人隐私,人们的注意力被廉价收集再高价倒手。从这个角度反映了美国人民的广告热情是由来已久的文化传统。与实际生活较为贴近,理解上略有隔膜。

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##从兜售万能蛇油的早期把戏,到统治家庭闲暇时间的广播,再到铺天盖地都是广告的电视,又到互联网、社交网络崛起无边际地打探私人隐私,人们的注意力被廉价收集再高价倒手。从这个角度反映了美国人民的广告热情是由来已久的文化传统。与实际生活较为贴近,理解上略有隔膜。

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##每一个时代的人们使用注意力的方式,都是主导这个时代的媒体技术决定的。几乎每次都是人在适应技术,而不是技术适应人。 今天要说的这本书叫《注意力商人》,可以说是一本注意力产业史,一段围绕着注意力发生的一段历史。本书从这样一个故事开始:一个即将倒闭的学校,获得了商人无偿的赞助,而唯一的要求就是在学校里面张贴各种广告。这就是注意力商人最早的雏形。现在我们都知道了广告的力量,但在...  

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