Never Eat Alone

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Keith Ferrazzi
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Doubleday Business 2005-2-22 Hardcover 9780385512053

具体描述

法拉奇绿讯营销咨询顾问公司的创建者和首席执行官,还是 《INC.》、《华尔街日报》及《哈佛商业评论》专栏作家。他先前曾担任过德勤顾问公司和喜达屋国际酒店集团的市场总监,还担任过好莱坞著名知名媒体营销公司——YaYa Media的首席执行官,现居住于洛杉矶和纽约。

[美]塔尔•雷兹

《小型商业财富》的一名编辑,为《INC》、 《耶路撒冷邮报》、《旧金山纪事报》和《GQW》供稿,现居住于纽约。

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Book Description

YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.

From Publishers Weekly

The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.

From Booklist

Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a cleaning lady, yet his ability to connect with others led to a scholarship at Yale, a Harvard MBA, and a prestigious partnership at Deloitte Consulting. His skills at creating and maintaining a network of contacts are nothing short of those of a serious presidential contender. All business hopefuls seek to enter a sphere of players more powerful than themselves, and Ferrazzi says that sometimes all it takes is asking. The book is dense with suggestions. Seek out mentors to guide you and introduce you to the people you need to know and then become a mentor yourself. Use your initial conversation to show the other person what you have to offer them, and never keep score. Make others feel important by remembering their names and birthdays. And don't be afraid to open up and show vulnerability--it's a great icebreaker. Ferrazzi presents a whirlwind of ideas to widen your circle of contacts that goes way beyond the usual stale concepts of "networking."

                                 David Siegfried

Book Dimension

length: (cm)23.4                 width:(cm)16

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用户评价

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##很不错,看中文版,做了长长的思维导图,有空的话把笔记弄上,感谢@Hammer_

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##一本很实用很神奇的书。我边读边照着书上操作。为EWB集资到近3k刀。还有昨天去参加晚宴 竟然被客户(女的!)提出一起吃午饭,老板说去吧去吧,吃多少都给你报账。我也有自己的客户budget了木哈哈哈

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##记得以前对这种类型的书非常地不屑一顾,而如今面对社会的时候发现其实圆融并不和理想矛盾,只要心诚就行。这本书还是很不错的,此类书中也算经典了吧。

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