发表于2024-11-11
Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.
Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
Happy Money 下载 mobi pdf epub txt 电子书 格式 2024
Happy Money 下载 mobi epub pdf 电子书##说来容易做来难,慢慢实践吧
评分 评分##这本比较简单易懂,才一百来页,不过写的挺好,既然钱要花,怎么花的更开心更值得还是要知道的。 1)列举的几种花销方式: 1. 花钱买体验 2. 当成一种享受 3. 买时间 4. 先付款,后消费 5. 投资他人 A体验:可以回忆,比如旅游 研究表明,体验比部分实物能带来更多的幸福感...
评分 评分##花钱带来的幸福感 Happy Money. The Science of Smarter Spending 目标: Final objective: Happiness Objective: 我们的目标是让每1美元都带给你最大的幸福 Happy Money五原则 (应用的原则越多,越幸福) 1.花钱买体验 2.当成一种享受 3.买时间 4.先付款,后...
评分 评分Happy Money mobi epub pdf txt 电子书 格式下载 2024