Happy Money

Happy Money 下載 mobi epub pdf 電子書 2024


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Elizabeth Dunn



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發表於2024-09-21

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圖書介紹

Simon & Schuster 2013-5-14 Hardcover 9781451665062


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圖書描述

Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.

Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.

Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?

Happy Money 下載 mobi epub pdf txt 電子書 格式

Happy Money mobi 下載 pdf 下載 pub 下載 txt 電子書 下載 2024

Happy Money 下載 mobi pdf epub txt 電子書 格式 2024

Happy Money 下載 mobi epub pdf 電子書
想要找書就要到 圖書大百科
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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##昨晚看完瞭這本書,有點意思。 這本書講瞭幾個有趣的觀點,但有些觀點在你眼裏不一定正確——不過這個世界本來也沒有絕對正確的觀點——所以我用自己的理解去闡述下這些觀點,你看完這篇之後就不用花費時間去讀這本書瞭。 第一個觀點,把錢用在體驗上,遠比把錢用在實物上更...  

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##這本比較簡單易懂,纔一百來頁,不過寫的挺好,既然錢要花,怎麼花的更開心更值得還是要知道的。 1)列舉的幾種花銷方式: 1. 花錢買體驗 2. 當成一種享受 3. 買時間 4. 先付款,後消費 5. 投資他人 A體驗:可以迴憶,比如旅遊 研究錶明,體驗比部分實物能帶來更多的幸福感...  

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##自己屬於享受賺錢而厭惡消費的,每次消費完會有一些後悔,感覺這樣不對,但暫時不認為是大問題。對作者的主要觀點理解如下: 1、買體驗:特彆是滿足社交、自尊和新鮮的經曆。 2、當成一種享受:心存感激,簡單改變消費習慣即可,例如(1)降低消費的頻率(2)關注身邊的美好(3...  

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Happy Money mobi epub pdf txt 電子書 格式下載 2024


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