Happy Money

Happy Money 下載 mobi epub pdf 電子書 2024


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Elizabeth Dunn



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發表於2024-11-13

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圖書介紹

Simon & Schuster 2013-5-14 Hardcover 9781451665062


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圖書描述

Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the “rising stars” across all of academia by the Chronicle of Higher Education.

Michael Norton is an associate professor of marketing at the Harvard Business School. His research has twice been featured in The New York Times Magazine Year in Ideas issue. In 2012, he was selected for Wired magazine’s Smart List as one of “50 People Who Will Change the World.”

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.

Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?

Happy Money 下載 mobi epub pdf txt 電子書 格式

Happy Money mobi 下載 pdf 下載 pub 下載 txt 電子書 下載 2024

Happy Money 下載 mobi pdf epub txt 電子書 格式 2024

Happy Money 下載 mobi epub pdf 電子書
想要找書就要到 圖書大百科
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

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##Travel, treat yourself, Uber, Pre-order, and Kickstarter.

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##1. Buy experiences, not things 2. Make it a treat (buying smaller things that you enjoy rather than expensive ones) 3. Buy time (get more time to enjoy things even at the cost of spending money) 4. Pay now, consume later 5. Invest in others (buy your friends and family gifts)

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##本來抱著看雞湯的心態去看瞭,沒想到還是本算嚴謹的學術文,後麵給齣瞭參考文獻。那我也隻能抱著嚴謹的態度去評價瞭。 可能畢竟也隻是入門學術文啊,作者並沒有給齣幸福感比對的具體方法和算法,其次,作者的實驗調查對象來說也沒有明確的給齣年齡和收入分布。 還有個比較大的...  

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Happy Money mobi epub pdf txt 電子書 格式下載 2024


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