具體描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用戶評價
##很少見的講述蘋果內部開發産品的書，非常偏技術，對開發者（尤其移動前端）會很有用。 但如果不懂技術，就不用看瞭，大多會看不懂（看瞭下豆瓣書評基本都沒看懂，估計也和中文翻譯有關）
評分##用文字描繪瞭研發團隊的工作，無甚新意。書裏描述的基於demo和反饋不斷纍積産品優勢的研發方式，從産品角度需要若乾極其優秀的決策者保證方嚮和高標準，是難以規模化的；從程序開發角度，感覺結構容易鬆散。但後者考慮到當時最高級彆的保密要求，也可以理解
評分##老生常談
評分##很難得的一綫的詳盡的軟件開發的背後的故事瞭。 查瞭查書裏的各個名字，大部分都在 Scott 離職以後走瞭。寫代碼再猛，也要考慮時代的進程嘿。
評分##意猶未盡，主觀上盼望未來齣現更多的關於這段曆史的記敘，無奈可能性止不住地隨時間流逝，然而初代 iPhone 畢竟是該放進人類文明博物館的物件。全書探討工作理念的篇幅要遠大於軼聞，由於保密隔離的關係，由經曆而生的視角也會有些局限，故而這不是本《研發錄》，而是《二三事》，目標讀者群也估摸著更多來自 creative industries。扯上《判斷力批判》和《物種起源》略冷。正篇收尾用最平實的語言寫齣瞭最紮心的電影式的情感張力，最簡單的詞句在試想中都難以翻譯成中文而達到那份相同的一絲悲涼。
評分##“On the tenth of January 2007, the day after the big product introduction, I edited the autocorrection dictionary to add a new word: iPhone.”
評分##很難得的一綫的詳盡的軟件開發的背後的故事瞭。 查瞭查書裏的各個名字，大部分都在 Scott 離職以後走瞭。寫代碼再猛，也要考慮時代的進程嘿。
評分##意猶未盡，主觀上盼望未來齣現更多的關於這段曆史的記敘，無奈可能性止不住地隨時間流逝，然而初代 iPhone 畢竟是該放進人類文明博物館的物件。全書探討工作理念的篇幅要遠大於軼聞，由於保密隔離的關係，由經曆而生的視角也會有些局限，故而這不是本《研發錄》，而是《二三事》，目標讀者群也估摸著更多來自 creative industries。扯上《判斷力批判》和《物種起源》略冷。正篇收尾用最平實的語言寫齣瞭最紮心的電影式的情感張力，最簡單的詞句在試想中都難以翻譯成中文而達到那份相同的一絲悲涼。
評分##書中若乾蘋果産品開發案例挺有意思的，就是內容太囉嗦瞭，就這麼一點事，不斷拔高升華，如果能砍掉三分之一的篇幅就好瞭。
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