具体描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用户评价
##很少见的讲述苹果内部开发产品的书，非常偏技术，对开发者（尤其移动前端）会很有用。 但如果不懂技术，就不用看了，大多会看不懂（看了下豆瓣书评基本都没看懂，估计也和中文翻译有关）
##很难得的一线的详尽的软件开发的背后的故事了。 查了查书里的各个名字，大部分都在 Scott 离职以后走了。写代码再猛，也要考虑时代的进程嘿。
##这哥们讲故事能力一流啊。书里很多关于乔布斯时代软件产品开发的细节，挺羡慕他们那种小团队的合作方式。
##keyboard
##“On the tenth of January 2007, the day after the big product introduction, I edited the autocorrection dictionary to add a new word: iPhone.”
##讲 iPhone 输入的部分可以一读。
##讲 iPhone 输入的部分可以一读。
##更像是作者本人对在苹果工作时期的回忆录，所选的三个项目只能尽量管中窥豹，剩下的设计过程估计作者本人也不清楚。读罢感慨几大巨头公司文化果然大相径庭啊！你到底想要做什么样的产品呢
##书中若干苹果产品开发案例挺有意思的，就是内容太啰嗦了，就这么一点事，不断拔高升华，如果能砍掉三分之一的篇幅就好了。