具体描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用户评价
##这本书的作者是初代iPhone、iPad虚拟键盘程序的设计、开发人员，更早之前还为Mac开发了Safari。书中围绕他所接触的项目提出概念，进行演示，通过演示收到反馈，从反馈中精进产品，再完成演示。这一套方法论印证了我之前半年所经历，看到这些描述感觉很亲切。
##更像是作者本人对在苹果工作时期的回忆录，所选的三个项目只能尽量管中窥豹，剩下的设计过程估计作者本人也不清楚。读罢感慨几大巨头公司文化果然大相径庭啊！你到底想要做什么样的产品呢
##讲 iPhone 输入的部分可以一读。
##意犹未尽，主观上盼望未来出现更多的关于这段历史的记叙，无奈可能性止不住地随时间流逝，然而初代 iPhone 毕竟是该放进人类文明博物馆的物件。全书探讨工作理念的篇幅要远大于轶闻，由于保密隔离的关系，由经历而生的视角也会有些局限，故而这不是本《研发录》，而是《二三事》，目标读者群也估摸着更多来自 creative industries。扯上《判断力批判》和《物种起源》略冷。正篇收尾用最平实的语言写出了最扎心的电影式的情感张力，最简单的词句在试想中都难以翻译成中文而达到那份相同的一丝悲凉。
##用文字描绘了研发团队的工作，无甚新意。书里描述的基于demo和反馈不断累积产品优势的研发方式，从产品角度需要若干极其优秀的决策者保证方向和高标准，是难以规模化的；从程序开发角度，感觉结构容易松散。但后者考虑到当时最高级别的保密要求，也可以理解
##讲 iPhone 输入的部分可以一读。
##老生常谈
##软件界的自然选择
##稍微啰嗦了点