具體描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用戶評價
##Simple and practical. Easy to read with insightful thoughts
##learned nothing new but proved that I have been doing the right thing ;)
##five stages: 1.gather raw materials(card-index method) 2.work in mind 3. incubating stage 4. have the idea 5. idea to practical usefulness
讀的是2013版，花瞭7、8刀買瞭一本紙質的然後後悔瞭，薄薄28頁，雖然讀完覺得佐證瞭自己的一些想法，但是還是覺得貴瞭……
##five stages: 1.gather raw materials(card-index method) 2.work in mind 3. incubating stage 4. have the idea 5. idea to practical usefulness
##five stages: 1.gather raw materials(card-index method) 2.work in mind 3. incubating stage 4. have the idea 5. idea to practical usefulness
##隻有空曠的18頁，非常簡短，可是還是覺得有點囉嗦。。5個步驟的創意生成的方法看樣子很不錯。
##對於積纍specific knowledge和general knowledge的重要性和難度錶示太贊同瞭
##這也太酷瞭吧！http://bookre.org/reader?file=833700&pg=1