具體描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用戶評價
##Neat writing, extremely pleasant reading experience
##積纍-歸類-實踐
##對於積纍specific knowledge和general knowledge的重要性和難度錶示太贊同瞭
##作為一本書 實在是糊弄人。。。。。。
##不可思議閱讀的整個過程感覺
##不可思議閱讀的整個過程感覺
##這也太酷瞭吧！http://bookre.org/reader?file=833700&pg=1
##Simple and practical. Easy to read with insightful thoughts
##Gah, he just depicts the exact process of my creative working. And it makes you startled that by just lining these out you can produce a book! Gah, still thank Mr. Young for writing these simple facts down.