具體描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用戶評價
##作者在廣告領域工作多年，講的方法很實用
評分##Readable, true and practical.
評分讀的是2013版，花瞭7、8刀買瞭一本紙質的然後後悔瞭，薄薄28頁，雖然讀完覺得佐證瞭自己的一些想法，但是還是覺得貴瞭……
評分 評分 評分 評分相關圖書
本站所有內容均為互聯網搜尋引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 book.qciss.net All Rights Reserved. 圖書大百科 版權所有