具體描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用戶評價
##隻有空曠的18頁，非常簡短，可是還是覺得有點囉嗦。。5個步驟的創意生成的方法看樣子很不錯。
##隻有空曠的18頁，非常簡短，可是還是覺得有點囉嗦。。5個步驟的創意生成的方法看樣子很不錯。
##Neat writing, extremely pleasant reading experience
##因為是全英版原以為讀不下來，沒想到不到一天的時間就粗略看完瞭
##積纍-歸類-實踐
##Gah, he just depicts the exact process of my creative working. And it makes you startled that by just lining these out you can produce a book! Gah, still thank Mr. Young for writing these simple facts down.
##不可思議閱讀的整個過程感覺
##因為是全英版原以為讀不下來，沒想到不到一天的時間就粗略看完瞭
##加點例子的話就五星好評瞭