具体描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用户评价
##短小精炼；知易行难。
读的是2013版，花了7、8刀买了一本纸质的然后后悔了，薄薄28页，虽然读完觉得佐证了自己的一些想法，但是还是觉得贵了……
##Very candid and inspiring
##learned nothing new but proved that I have been doing the right thing ;)
##Neat writing, extremely pleasant reading experience
##作者在广告领域工作多年，讲的方法很实用
##对于积累specific knowledge和general knowledge的重要性和难度表示太赞同了
##Simple and practical. Easy to read with insightful thoughts
##48页的小书富含思维真相！