具体描述
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
用户评价
##几句话说明白了的事情能卖出一本书来絮絮叨叨。。。
##五个原则牢记心中，话说最喜欢的课仍然是计量经济学，设计实验什么的，真有趣。
##老板借我读的= = 有些意思
##这个主题在国内没有市场…都急着赚钱呢，很少有人会停下来想想怎么花钱。至于幸福感，在当下的中国那根本不重要。文笔挺好的，适合学写作。（居然有个标签是兰老师😄兰老师荐书质量确实很高）
##这个主题在国内没有市场…都急着赚钱呢，很少有人会停下来想想怎么花钱。至于幸福感，在当下的中国那根本不重要。文笔挺好的，适合学写作。（居然有个标签是兰老师😄兰老师荐书质量确实很高）
早晨起来翻了一下，五个观点：buy experience, make it a treat, buy time, invest others, buy now consume later.我支持buy experience 和 buy time，花钱买的是未来消费这个东西的时间，不是这个东西
##几句话说明白了的事情能卖出一本书来絮絮叨叨。。。
##5 principles: buy experiences, make it a treat, buy time, pay now consume later & invest in others. Personally like the last part especially - reference to the UN happiness report and mentioning of a few govts specially.
早晨起来翻了一下，五个观点：buy experience, make it a treat, buy time, invest others, buy now consume later.我支持buy experience 和 buy time，花钱买的是未来消费这个东西的时间，不是这个东西