内容简介
剑桥商务英语证书(BEc)考试是一种全新的实用型考试,侧重考察真实工作环境中的英语交流能力,专为广大商务英语学习者量身定做,获得全球众多教育机构及企业的认可,并将其作为入学考试或招聘录用的英语语言水平要求。
《新编剑桥商务英语教师用书》增加了学生用书中由于篇幅限制无法保留的部分内容,如详细的教学笔记、习题答案、听力文字材料和进一步的学习参考;还提供了内容高度凝练、充满趣味而且可以模仿的学习活动,是职场新人和广大师生们最理想的选择。
内页插图
目录
MODULE 1
MODULE 2
MODULE 3
MODULE 4
MODULE 5
MODULE 6
MODULE 7
MODULE 8
MODULE 9
MODULE 10
MODULE 11
MODULE 12
Photocopiable activities
Photocopiable ctivities notes
Workbook answer key
精彩书摘
4. 1 Listening script
SarahWe make financial software for medium-sizedcompanies. Competition is strong - not necessarily pricecompetition, because in our sector, quality, reliabilityand service are far more important factors. We use a salestechnique thats called relationship selling. In other words,we spend a lot of time getting to know each prospectsindividual needs: their business processes, their strategicaims, and um... also the issues and constraints they face.The idea is that the customer sees us as a partner, someonewhos going to work with them and help them find the bestsolution for their business. Working this way, there are timeswhen I have to freely admit to people that our products maynot be best suited to their particular needs, but to be honestId much prefer to be doing that than using some hard-selltechnique to push something I dont really believe in myself,you know...PresenterThankyou, Sarah. Now, Dale Freidman, I knowyou have a very different approach...DaleI would say so, yes. In my line of business, its allabout perceived benefits - there are some tangible ones like,for example, use of natural ingredients in our deodorants,but everyone in the industry copies ideas, so its difficultto sustain any kind of technical competitive advantage forlong. So, I use a lot of anecdotes when I sell; I tell stories, getpeople laughing. My approach is direct - I guess some mightsay pushy, but I get results. I deal only with the decisionmaker, whos generally a buyer for a chain of stores. Youdbe amazed how much time people waste talking to thewrong guy. I always start by presenting them with the mostexpensive options, because this increases our average sales,and as soon as I get a buying signal from them - it couldbe anything, you know, just a question like Whats yourmost popular product? - I move in and close the sale bydiscussing quantities required, special delivery arrangements,favourable payment terms, things that make them feel theyregetting added value...
前言/序言
新编剑桥商务英语教师用书(高级)(第3版)(附MP3光盘1张) [Success With Bec Teachers Book Higher] 下载 mobi epub pdf txt 电子书 格式
新编剑桥商务英语教师用书(高级)(第3版)(附MP3光盘1张) [Success With Bec Teachers Book Higher] 下载 mobi pdf epub txt 电子书 格式 2025
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无论长辈还是子女,听完之后,都能接收到字里行间那饱满的真情实感。
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内容很好,印刷很好,发货快
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很实惠,全套都在京东买的,英专生多考点证书,为以后找个好工作做准备
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为了考这个可真的是下了血本,书本非常好,希望可以高分通过。
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特别好 是正品 内容没怎么看呢
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新编剑桥商务英语教师用书,对学习有一定帮助
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买了一整套BEC高级做教程,初略浏览过觉得知识点涵盖较全。
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京东的东西放心,继续支持。
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他虽然不是学声乐出身的,但却凭借天赋和努力,打磨出了独属于自己的演唱特色:平实、儒雅,波澜不惊的表象下,潜藏着脉脉深情。
新编剑桥商务英语教师用书(高级)(第3版)(附MP3光盘1张) [Success With Bec Teachers Book Higher] mobi epub pdf txt 电子书 格式下载 2025