具体描述
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
用户评价
先有设计，再用研究（有些还很弱）去验证这个设计，或者将一些理论套上去，真是研究的可悲。
评分##design for persuasion and the unconscious mind , human want to belong , its social validation . reciprocity and concession互惠让步原则 , invoking scarcity 事物稀缺， 人们反而更想要， 物以稀为贵。 尽量少的选择， speak to self-centered , unconscious mind , its all about you .
评分 评分##design for persuasion and the unconscious mind , human want to belong , its social validation . reciprocity and concession互惠让步原则 , invoking scarcity 事物稀缺， 人们反而更想要， 物以稀为贵。 尽量少的选择， speak to self-centered , unconscious mind , its all about you .
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