The Cold Start Problem

The Cold Start Problem pdf epub mobi txt 电子书 下载 2025

Andrew Chen
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Harper Business 2021-10-26 精装 9780062969743

具体描述

Andrew Chen is a General Partner at Andreessen Horowitz where he invests in consumer technology, including social, marketplace, entertainment, and gaming experiences. Today, Andrew serves on the boards of Envoy, Hipcamp, SandboxVR, Singularity6, Sleeper, Snackpass, Substack, and Virtual Kitchen Co.

Prior to joining a16z, Andrew led the Rider Growth teams at Uber. He has also served as an advisor/investor for tech startups including AngelList, Barkbox, Boba Guys, Dropbox, Front, Gusto, Kiva, Product Hunt, Tinder, Workato, and others.

Andrew holds a B.S. in Applied Mathematics from the University of Washington.

A venture capitalist draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging networks effects to launch and scale towards billions of users.

Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.

Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, Pinterest — to provide unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries.

The Cold Start Problem reveals what makes winning networks successful, why some startups fail to successfully scale, and most crucially, why products that create and compete using the network effect are virally important today.

用户评价

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##看了 8 章左右,果然如 goodreads 上的书评一样,第一章就把重点讲完了,事实上后面的例子陈述真的没啥意义啊..干货是没有的,只是沦为佐证自己观点的素材。最重要的就是把网络效应分为五个阶段。

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##整体结构是清楚的。但是一开始说要把network effect讲透,sorry并没有。case study很多,不忘隐晦告诉你这些企业可以但是你参照一样的不一定行的通哦!那我参考啥呢

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##内容干货太少, 作为Twitter 或者blog post 还可以, 成书真是勉为其难了.

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##整体结构是清楚的。但是一开始说要把network effect讲透,sorry并没有。case study很多,不忘隐晦告诉你这些企业可以但是你参照一样的不一定行的通哦!那我参考啥呢

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##开头还行导致期待有点高,感觉后面没啥内容,没有新的故事

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