Creative Selection

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Ken Kocienda
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St. Martin's Press 2018-9-4 Hardcover 9781250194466

具体描述

Ken Kocienda was a software engineer and designer at Apple for over fifteen years. After graduating from Yale, he fixed motorcycles, worked in the editorial library of a newspaper, taught English in Japan, and made fine art photographs. Eventually, he discovered the internet, taught himself computer programming, and made his way through a succession of dot-com-era startups, before landing at Apple in 2001, where he worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch. Ken lives in San Jose, California with his wife.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

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##作为一个快十年的老果粉儿,凌晨刷完了这本书,第一感觉无疑是有点激动的。知道了Safari背后的故事和每天都在使用的键盘是怎么诞生的,为什么苹果的图标选择57*57,不由得感慨技术改变生活的伟大。而除了读到很多之前从未知晓的关于产品背后的故事,更多的是读完之后对自己工作...  

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##这哥们讲故事能力一流啊。书里很多关于乔布斯时代软件产品开发的细节,挺羡慕他们那种小团队的合作方式。

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##keyboard

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##关于Keyboard和Safari设计过程的描述挺不错,两种很不同的线路。其他部分更多像是布道和大道理吧,听多了可能会吃噎着;英文原版,中间关于橄榄球的一段理解起来有些难

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