Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.
Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback.
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
##for engineers.....
评分 评分 评分 评分##记得上学的时候,大家都不喜欢学校自编的高数课本,而一致选择了同济大学的课本。因为,自编教材只有一条条的定律,而没有例题。有谁可以光看数学定律就能解题的?那些数学定律还不得通过大量的例题解说才能真正理解和贯通。那本自编教材的唯一好处是在复习考试的时候,快速浏...
评分##讲的不只是产品设计,起码我脑袋里经常浮现自然语言里的“设计”;另八卦,原来作者是UCSD认知科学系的创始人。
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