具体描述
From Nobel Prizeâ€"winning economist and New York Times bestselling author Robert Shiller, a new way to think about how popular stories help drive economic events
In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prizeâ€"winning economist and New York Times bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behaviorâ€"what he calls "narrative economics"â€"has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events.
Spread through the public in the form of popular stories, ideas can go viral and move marketsâ€"whether it's the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like theseâ€"transmitted by word of mouth, by the news media, and increasingly by social mediaâ€"drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that by laying the foundation for a way of understanding how stories help propel economic events that have had led to war, mass unemployment, and increased inequality.
The stories people tellâ€"about economic confidence or panic, housing booms, the American dream, or Bitcoinâ€"affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. The result may be Robert Shiller's most important book to date.
用户评价
##也许是我对经济学没有足够好的直觉，读这本书的时候感觉章节之间内在联系并不是很强，很多时候作者会跳回很多章之前，说着重复的内容。把叙事和传播学联系在一起这样的视角非常新颖，但是除了大萧条中的frugality narrative之类的少数的几个例子，作者似乎没有足够的论据说明叙事能怎样反过来影响经济。书读到后面也就更像是纯粹的描述而缺少argumentation了。这是我有些失望的一点。3.5/5吧
##作者试图理解经济事件的传播轨迹，就像书名就是叙事经济学，经济事件的叙事方式对经济事件的后果影响很大。作者用了很多全球社会上发生的大事来论证传播轨迹遵循了一种类似流行病学传播轨迹的模型。 2020新冠之年读这本书可能挺有代入感的。推荐人：哈柬俊
##很啰嗦，叙事起的作用和索罗斯说的reflexivity相通，在社会中，人们的主观认识影响客观现实并构成客观现实的一部分，主观和客观相互作用，相互反馈，影响社会。
##速读看大方向，ngram造福人类；感觉也很适合精读，把提到的几个经典叙事里的案例逐个深入了解一下。最后一章展示的研究方向/地图（画的大饼）甚至让人有些热血沸腾蠢蠢欲动
##这本书主要讨论历史上一些经典的narrative对经济的影响，比如the Great Depression, Real Estate Bubble, the Golden Standard, Bitcoin 等等，Robert Shiller还阐述了他对narrative特点的理解。确实给读者对理解经济行为产生的原因增加了一个很重要的维度。
##看了第一章写BTC的，觉得写得不太行
##Who to deeply understand behavioral & psychological economics #getAbstract
##1.作者开创了 ”Narrative Economics“ 这个门类的研究，可以大胆推测，在假以时日，作者可能因这个主题再拿一个诺贝尔奖。 2.本书偏学术的书写方式，显然经过作者多年细心的研究，且涉及经济历史、社会心理、精神学、病毒等学科的旁征博引，值得作为经典书经常翻看。 3.缺陷是：1.本书以美国的、1900年至今的历次经济衰退为主要研究对象，缺乏全球范围的洞察，与中国的社会、经济情况相差很大；2.本书仅作”开山之作“，还没有形成理论体系，和具体成型的论断。老爷子已经76岁了，希望他能完成这个工作！
##作者试图理解经济事件的传播轨迹，就像书名就是叙事经济学，经济事件的叙事方式对经济事件的后果影响很大。作者用了很多全球社会上发生的大事来论证传播轨迹遵循了一种类似流行病学传播轨迹的模型。 2020新冠之年读这本书可能挺有代入感的。推荐人：哈柬俊