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圖書基本信息

Behavioral Economics and Public Health
作者： Christina A. Roberto;Ichiro Kawachi;
ISBN13： 9780199398331
類型： 平裝(簡裝書)
語種： 英語（English）
齣版日期： 2015-10-01
齣版社： Oxford University Press, USA
頁數： 384
重量（剋）： 498
尺寸： 23.114 x 15.24 x 2.794 cm

商品簡介

Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.
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