Behavioral Economics and Public Health

Behavioral Economics and Public Health 下载 mobi epub pdf 电子书 2024


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出版社: Oxford University Pres...
ISBN:9780199398331
商品编码:13108249461
包装:平装
外文名称:Behavioral Economics a...
出版时间:2015-10-01
页数:384
正文语种:英语


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Behavioral Economics and Public Health
作者: Christina A. Roberto;Ichiro Kawachi;
ISBN13: 9780199398331
类型: 平装(简装书)
语种: 英语(English)
出版日期: 2015-10-01
出版社: Oxford University Press, USA
页数: 384
重量(克): 498
尺寸: 23.114 x 15.24 x 2.794 cm

商品简介
Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.
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Behavioral Economics and Public Health mobi 下载 pdf 下载 pub 下载 txt 电子书 下载 2024

Behavioral Economics and Public Health 下载 mobi pdf epub txt 电子书 格式 2024

Behavioral Economics and Public Health 下载 mobi epub pdf 电子书
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