跨文化商务交际 下载 mobi epub pdf 电子书 2025

☆☆☆☆☆
简体网页||繁体网页



点击这里下载

类似图书 点击查看全场最低价

---

编辑推荐

　　《跨文化商务交际》为针对商务英语专业本科或其他专业副修、选修此课程的学习者的教材。

内容简介

　　《跨文化商务交际》是专门针对商务英语专业本科或其他专业副修、选修此课程的学习者的教材。本教材介绍了跨文化交际学的基本理论，非言语交际，分析了文化休克现象，还介绍了商务活动中的各种礼仪及有关风俗，探讨成功的商务谈判所包含的要素，旨在培养和提高学生的跨文化商务交际能力。

作者简介

　　王维波，大连民族学院外国语言文化学院教授，兼任教育部外语专业教学指导委员会委员，辽宁外语教学指导委员会副主任委员，辽宁省高校外语教学研究会副会长。车丽娟，东北财经大学国际商务外语学院副院长，教授，主管教学工作。

目录

Chapter 1 Culture， Communication， Intercultural Communication
Culture
Communication
Intercultural Communication
Summary
Exercises
Case Study： To Be Direct or Not
Further Reading： Cultural Differences
Chapter 2 Communication Between Cultures： Verbal Communication
Verbal Communication
Oral Communication
Written Communication
Summary
Exercises
Case Study： The Problem of Using the Local Language
Further Reading： Practice in Telephone Sales
Chapter 3 Communication Between Cultures： Nonverbal Communication
Nonverbal Communication
Kinesics
Space and Distance
Summary
Exercises
Case Study： How Can You Still Smile？
Further Reading： Features of Kinesics
Chapter 4 Contrasting Cultural Values
Cultural Values
Cultural Dimensions
Summary
Exercises
Case Study： Hand in the Report in 15 Days
Further Reading： Cultural Values in International Business
Chapter 5 Culture Shock in International Communication
Feelings of Culture Shock
Stages of Culture Shock
Symptoms of Culture Shock
Curing Culture Shock
High-context and Low-context Cultures
Summary
Exercises
Case Study： Are the Problems Right There or Not？
Further Reading： Culture Clash
Chapter 6 Business Etiquette and Social Customs
Introductions and Greetings
Handshaking and Exchanging Business Cards
Dressing and Dining
Social Customs
Gift Giving and Receiving
Humor， Superstitions and Taboos
Summary
Exercises
Case Study： What Caused the Conflict？
Further Reading： “Going Dutch” Versus “Chinese Hospitality”
Chapter 7 Business Negotiation Across Cultures
Communication in Negotiation
The Influence of Cultural Differences on Negotiation
Negotiation Strategies
Physical Context of Negotiation
Phases of Negotiation
Summary
Exercises
Case Study： Why Didn‘t the American Manager Explain Directly？
Further Reading： Factors that Influence International Business Negotiation
Chapter 8 Intercultural Management
Cultural Factors in International Business Management
Corporate Culture
Development of Teamwork
Strategies for International Marketers
Summary
Exercises
Case Study： GE’s Informality
Further Reading： Team Building
Key to Exercises
Bibliography
跨文化商务交际 下载 mobi epub pdf txt 电子书 格式

评分☆☆☆☆☆

①多向互动，形式多样.互动的课堂，一定的活动的课堂，生活的课堂。互动的条件：平等、自由、宽松、和谐。互动的类型师生互动、生生互动、小组互动、文本互动、习题互动、评价互动。互动的形式：问

评分☆☆☆☆☆

评分☆☆☆☆☆

是正版

评分☆☆☆☆☆

书很好，内容很实用，棒棒棒棒

评分☆☆☆☆☆

很喜欢京东的东西是好啊 支持

评分☆☆☆☆☆

题质疑、成果展示、心得交流、小组讨论、合作学习、疑难解析、观点验证、问题综述。

评分☆☆☆☆☆

送货非常快哦，快递态度不错，1下`次还来哈！

评分☆☆☆☆☆

评分☆☆☆☆☆

很好，没有问题，内容简单

类似图书 点击查看全场最低价