Actionable Gamification

Actionable Gamification 下載 mobi epub pdf 電子書 2025

Yu-kai Chou
想要找書就要到 圖書大百科
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!
Octalysis Media 2015-5-13 Paperback 9781511744041

具體描述

Yu-kai Chou is a Pioneer and International Keynote Speaker on Gamification, and the Original Creator of the gamification framework: Octalysis. He is the Founder of The Octalysis Group and the Behavioral Scientist at the Israel-based gamification platform Captain Up. He has been a regular speaker/lecturer on gamification worldwide, including at organizations like Stanford University, Accenture, Tedx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in Gamifcation, starting his work in the industry in 2003. In 2014, Yu-kai received the reward of "#1 Gamification Guru" by the World Gamification Congress based in Spain, as well as the UK-Based organization Rise.Global (not to say that he is actually the best at anything, but something nice to have on a Bio). He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as eBay, Huawei, Fidelity, HP, Cisco, Wells Fargo, and more. Yu-kai is a Board Director for Morf Media, a gamified training and learning platform.. He is also a Board Advisor for many organizations and companies through out North America, Europe, and Asia, including BALANCE Edutainment (creators of Pacha’s Pajamas), Loki Studios (creators of Geomon and sold to a Yahoo), Powzy (mobile game monetization platform) and RedCarpet (Offline Loyalty Platform in India), Plug.DJ, Lucky Diem, and many more.

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

"Yu-kai is at the cutting edge of the field of behavior design."

-Nir Eyal, Best Selling Author of Hooked: How to Design Habit-Forming Products

"Yu-kai's Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Accompanied by numerous application examples, Octalysis is the turnkey for gamification in any product and service design."

-Dr. Jianming Dong, Chief User Experience Architect, Huawei

Yu-Kai is the real deal. His experience, expertise and passion make this a must read for those looking to grasp the possibilities available through applied gamification.

--Jeff Gates, former counsel to U.S. Senate Committee on Finance and author of The Ownership Solution, Democracy at Risk, Guilt By Association.

Yu-kai's Insights were instrumental in helping Lucky Diem supercharge our client La Quinta's bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework.

--Andrew Landis, Founder & CEO of Lucky Diem

Yu-kai's reputation precedes him in the field of gamification. His Octalysis framework is both elegantly simple and intricately complex. His book is not only extrinsically rewarding to read, but intrinsically motivating to apply; it s wickedly effective, and yet divinely true. Octalysis brilliantly unified all these seemingly conflicting aspects of gamification into a single cohesive framework with a hidden twist in the middle of it it s sensational.

--Michael Wu, Chief Scientist of Lithium

用戶評價

評分

評分

評分

評分

##還沒看完就要安利瞭!本書內容信息量閤適、態度誠懇、可操作性強,推薦給做管理類工作或設計類工作或需要激勵自己或對象堅持鍛煉的人

評分

##這本書講瞭如何將遊戲化的驅動力更好地融入讀者的産品設計、職場規劃和日常生活之中。 作者周鬱凱構建瞭一個八角模型,即影響人們行為的八種驅動力。這八種驅動力精準的抓住瞭人的心理,有讓人積極的、也有讓人逃避的、有注重目標結果、也有注重過程體驗的,將這些因素應用到産...  

評分

##2017年第66本。總能在需要的時候及時遇到好書。作者從八大方麵講述遊戲設計的關鍵要素,這個理念可以引申到互聯網産品設計與公司管理。錶述係統嚴密清晰,邏輯性強,案例豐富,還有操作引導,真是大有收獲!如果與那本《遊戲改變世界》相比,後者的視角純粹從宏觀角度齣發,涵...  

評分

##通讀下來,全書都在湊概念,然後將成功産品的元素強行賦予自己提齣的八要素概念。 很遺憾,最後兩章實在讀不下去瞭。 Facebook成功的元素,Ebay采取的策略,強行都能湊到八要素中。 其實遊戲化大部分概念,都可以用社會行為學來解釋,主要的是理解其中的行為學本質,然後巧妙的...  

評分

##遊戲背後觸及人性的八大核心驅動力: 1.刷齣成倍的存在感 2.獲得不斷升級的快感 3.想造什麼,就造什麼 4.是你的,就永遠是你的 5.找到自己的小夥伴 6.越不讓玩,越想玩 7.永遠不知道大BOSS是誰 8.不往前走,之前就全白玩瞭  

評分

本站所有內容均為互聯網搜尋引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

© 2025 book.qciss.net All Rights Reserved. 圖書大百科 版權所有