具體描述
Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993).
A fascinating account of how the admen achieve their effects.?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions "seem" necessary. If society is to be changed, this vicious circle of "necessity" and ideas must be broken. "Decoding Advertisements" is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda. Other books by Judith Williamson published by Marion Boyars are "Consuming Passions: the Dynamics of Popular Culture" and "Deadline at Dawn: Film Criticism 1980-1990."
用戶評價
##文化研究教授硃迪斯·威廉森所寫的《解碼廣告——廣告的意識形態與含義》，可謂是用最學術的方式撕開瞭消費主義的遮羞布。 作者把商業廣告作為切入點，以政治符號學和精神分析術語為工具，通過一百多幅平麵廣告（畢竟本書首版於平麵媒體鼎盛的70年代）插圖詳細研究瞭廣告的“魅...
評分 評分相關圖書
本站所有內容均為互聯網搜尋引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 book.qciss.net All Rights Reserved. 圖書大百科 版權所有