具體描述
Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993).
A fascinating account of how the admen achieve their effects.?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions "seem" necessary. If society is to be changed, this vicious circle of "necessity" and ideas must be broken. "Decoding Advertisements" is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda. Other books by Judith Williamson published by Marion Boyars are "Consuming Passions: the Dynamics of Popular Culture" and "Deadline at Dawn: Film Criticism 1980-1990."
用戶評價
##沒有經過理論訓練的我讀這本書其實是有一點睏難的，所以看得比較慢。這本書是買的實體書，因為是新書網上還沒有電子版，但是個人覺得非常值。對瞭解西馬也有很大的幫助。作者主要運用瞭心理學和符號學的理論來對廣告進行批判，書的內容大緻是先總寫此節的主題和主要運用的方法...
評分 評分 評分##每次被文中的話擊中都會忍不住笑齣來。用例很老，但現在仍值得藉鑒的論點很多。將廣告一層一層剖開，分析得很細很淺顯，讀起來不費腦，看得很飽很幸福。
評分 評分 評分楊瀾在她的新書《大女生》中談到瞭“我們為什麼要買買買”這個話題，她所持觀點中的一些內容真的是說到我心坎兒裏瞭，令人讀來頗有共鳴。讀罷，我認真思考瞭這個問題：我們為什麼會買買買？ 其實答案很簡單，買東西就是為瞭讓自己快樂啊！ 這個答案並沒有讓我滿足，我又衍生瞭...
相關圖書
本站所有內容均為互聯網搜尋引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 book.qciss.net All Rights Reserved. 圖書大百科 版權所有