具体描述
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
用户评价
##如题，一些通用的设计准则
##读的很辛苦，边读边做笔记，但是作为产品设计第一书，是要作为手册放在身边随时查阅。就算有时候可以颠覆里面的某些规则，也是在完全读透了之后。
##inspiring, proper to brows before bed
##inspiring, proper to brows before bed
##125个设计原则并同时会给出一个方便理解的例子
##inspiring, proper to brows before bed
##要是图多一点儿就好了
##感觉有点为赋新词强说愁，不过也可能是某个概念在不同的设计领域有不同的表述吧。
##整本书弥漫着evolutionary psychology的调调。走马观花看一遍，还是蛮有趣的。