具体描述
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
用户评价
##基本上一页一个规则，简洁明了也深入。不仅是一本学习设计principles的好书，也是一本学习写作的好书。
看的视频，觉得挺没劲的，没什么深度，没学到什么东西。3条还算仔细讲了，feature creep(不做过多的功能), desire line(让人们“走”出道路，观察这种结果，而不是去预设)，Hick's law(选择越多越难选择)
##入门读物 不错
##学一遍名词还挺好玩的。纯科普用。
##学一遍名词还挺好玩的。纯科普用。
##Highly recommend!
##Highly recommend!
##感觉有点为赋新词强说愁，不过也可能是某个概念在不同的设计领域有不同的表述吧。
##😊usability guideline入门宝典