Who are these companies, and why write about them?
2. Amazon
How Amazon became the most disruptive firm in the largest company
3. Apple
Tech goes luxury
4. Facebook
Love is key to longevity - and great advertising
5. Google
Our modern-day god
6. Lie to Me
The Four and funny business
7. Business and the Body
All businesses appeal to one of three organs
8. The T Algorithm
What it takes to get to a trillion
9. The Fifth Horseman
Who will be next?
10. The Four and You
Follow your talent, not your passion
11. Yes, and Now What?
Where are the Four taking us?
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具体描述
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
用户评价
##CH10
##终于看完了…作者也太爱玩梗了 时不时来点比喻看着有点晕
##Scott is sharp
##四大巨头的成功，很大是归功于把握了某种人性的弱点……人性有很多弱点，这么说我们是不是还有机会♪( ´θ｀)ノ
##视频比书有趣
##blinkist
##视频比书有趣
##"You will never see the Four the same again." True, interesting insights, Amazon=hunter/gatherer instinct, Apple=Luxury, Facebook=love/social instinct, Google=modern God. Same with BAT in China. Also very good career advice in the "the Four and You" chapter for young people to stay relevant in this rapidly-changing world.
##四大巨头的成功，很大是归功于把握了某种人性的弱点……人性有很多弱点，这么说我们是不是还有机会♪( ´θ｀)ノ