具體描述
You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one.
When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch.
He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.
Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t. Start with what you have, care about your customers more than yourself, and run your business like you don’t need the money.
用戶評價
##很想有遇見這樣小而美的公司
##Never do anything just for the money
Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?
##Stoic and narcissistic, a bad manager but a great entrepreneur. Stick to your value that could drive you far.
##序言不假，確實compact到一個小時能讀完，跟我個人想瞭很久的philosophy契閤。這種堅持不最大要做小的理念本身是為瞭讓個人更自由，但投放到韆萬小淘寶店賣傢跟文藝糕點、奶茶店的創業點子上，會感嘆還是個人意識跟行業局限。見過很多秀氣小眾的淘寶店，一個人經營，一圈忠實顧客綫下能成朋友的關係，但更多的是被利益驅動的焦頭爛額，真正能抵達目標的隻是少數。 You can’t please everyone, so proudly exclude people. 大部分人賺錢都是基於幫助他人，可我們習慣付費就抵消瞭對方的付齣，因此很難維持那種感恩跟成就感，賺錢花錢都痛苦，其實偶爾換個視角看看挺好的。
##Actually, it's a new kind of entrepreneur. This book inspired me to keep on running my small business, but it depends on whether I have already saw the big picture or not. Keep the EXTREME customer centricity in mind!
##40堂創業課。作者Dereck用自己的故事告訴我們他關於創業的理解，讀完深深感動。創業是為瞭幫助他人、做自己喜歡的事、用自己喜歡的方式——可以做任何你覺得有意義的事情，有錢不一定比沒錢好，大公司不一定比小公司好，有82個雇員不一定比2個雇員好，隻要你做能讓你開心的事。“you make your perfect world”,that’s the most important thing.
##40堂創業課。作者Dereck用自己的故事告訴我們他關於創業的理解，讀完深深感動。創業是為瞭幫助他人、做自己喜歡的事、用自己喜歡的方式——可以做任何你覺得有意義的事情，有錢不一定比沒錢好，大公司不一定比小公司好，有82個雇員不一定比2個雇員好，隻要你做能讓你開心的事。“you make your perfect world”,that’s the most important thing.
##when growing (not starting, start is still the hardest part) businesses 1/ product/technology: create utopian experience for customers 2/ focus on the existing customers so that to generate word-of-mouth effect /3 delegate and sell if you you want to sell and if that is good for the business/customers