具体描述
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
用户评价
##With good intention and careful calculation, comes the right attention leading up to a brighter direction.
评分##2022年第5本。
评分##大家都在争夺注意力，这是抢大家时间的战场。广告的诞生，媒体的话语权，观众的反击（遥控器）。微博博客搜索引擎都是为了你看广告，新自媒体时代你就是注意力商人，可以发文章可以发自拍。
评分##了解历史，更加让我思考一些事情
评分##Ad means everything?
评分##Ad means everything?
评分##每一个时代的人们使用注意力的方式，都是主导这个时代的媒体技术决定的。几乎每次都是人在适应技术，而不是技术适应人。
评分##吴修明，万维钢推荐，《注意力商人》。
评分##蛮会总结的 不愧是教授
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