具体描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用户评价
##最有意思的地方是对团队中那些misfits的描写，尤其是Johnson，让人想到硅谷里的Jared：作者如此残忍对待他，竟然还反以为傲，让我反感。好的方面来说，我也不住感慨有志同道合的伙伴一起创业，想必是最幸福的事。可故事有点失衡：有的细节絮絮叨叨，有的情节又一晃而过。此外，同样是优秀的年轻人，Penny就没机会创造自己的一片天，而是在家带孩子，让我有点唏嘘。最后，我对他absent father的形象耿耿于怀
##its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.
耐克创始人回忆录，一群shoe dogs的坚持成就了今日的耐克。耐克前18年是跌宕起伏的18年，与鬼冢虎的恩恩怨怨，与银行的博弈现金流的枯竭，甚至遇到政治阻力，精彩纷呈。1962年，奈特先生去日本Kobe(神户)与鬼冢株式会社谈判代理Tiger牌运动鞋事宜，后来科比和老虎都成为耐克最具影响力的代言人，冥冥之中有天意
##印象最深的还是 1971-1975的部分，一直有那么多让人为它的命悬一线而屏息凝神的时刻。很多让我想起我们当时在领导力计划时看John Adams的感受——那些后来看起来意义重大的历程，其实哪里有那么多肃穆齐整的时刻，都是踉踉跄跄、跌跌撞撞，在各种混乱与捉襟见肘中筹措应对（scramble），拖着腿走、滚、爬、往前行，然而就这样坚持下来。
##很庆幸在人生的这个阶段读到这本书。Phil常常提到来自童年时期以的insecurity, 以至于一次退休了的Phil和妻子在街上遇到了比尔盖茨和巴菲特，假装拉家常的时候心里还在想着自己的身家跟这两位比低了好多倍，心里有点被intimidated到。同样insecure的我读到这里会心一笑，紧接着又是一声叹息：“诶原来这缺乏安全感的毛病真是要伴随终身了啊！”但愿我能像Phill一样，借着这因为缺乏安全感而永远unsettling的心，一直追随所谓的calling。Don't stop.
##20160609-20160708。本书只是讲了耐克草创时期的人和事。他害羞内向的性格，他无限热爱的事业，他的志同道合的朋友们，他的感情史，他面对竞争对手的害怕和绝地反击。作者一直说他害羞，其实书中不乏笑点，想必也是一个闷骚男。
##20160609-20160708。本书只是讲了耐克草创时期的人和事。他害羞内向的性格，他无限热爱的事业，他的志同道合的朋友们，他的感情史，他面对竞争对手的害怕和绝地反击。作者一直说他害羞，其实书中不乏笑点，想必也是一个闷骚男。
##最有意思的地方是对团队中那些misfits的描写，尤其是Johnson，让人想到硅谷里的Jared：作者如此残忍对待他，竟然还反以为傲，让我反感。好的方面来说，我也不住感慨有志同道合的伙伴一起创业，想必是最幸福的事。可故事有点失衡：有的细节絮絮叨叨，有的情节又一晃而过。此外，同样是优秀的年轻人，Penny就没机会创造自己的一片天，而是在家带孩子，让我有点唏嘘。最后，我对他absent father的形象耿耿于怀
##its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.