具体描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用户评价
##This book has everything! This book is everything! Gosh, I laughed and cried.
##20160609-20160708。本书只是讲了耐克草创时期的人和事。他害羞内向的性格，他无限热爱的事业，他的志同道合的朋友们，他的感情史，他面对竞争对手的害怕和绝地反击。作者一直说他害羞，其实书中不乏笑点，想必也是一个闷骚男。
##It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves by you." It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass.
##创业的部分就是另一本“创业维艰”。Phil Knight 在书里经常用到”He is my people”这句话，也就是他所说的有共同理想并愿意为之努力的“Shoe Dog”，到后半段觉得商业眼光判断很重要，识人更重要。被 Phil 四处差遣灭火和发展新业务的 Johnson，坐着轮椅照样搞定展销会的 Woodell，Nike 的成功的重要原因之一在于集结了这一群 Shoe Dog. 最后 Phil 说，他发现年轻人对时局很悲观，他承认大时代和运气很重要，非常重要。可是怎么也比二战后更好，机会更多，还是一句老话：越努力越幸运。
##上班路上听到Phil Knight说二儿子出生，自己第一反应是有了a pair of sons的时候直接笑出声来，真真是shoe dog.
##看标题就觉得很美式 如果是中国的企业自传 那标题都很 …… 什么 九死一生 九败一胜 从绝望中寻找希望 = =
##20160609-20160708。本书只是讲了耐克草创时期的人和事。他害羞内向的性格，他无限热爱的事业，他的志同道合的朋友们，他的感情史，他面对竞争对手的害怕和绝地反击。作者一直说他害羞，其实书中不乏笑点，想必也是一个闷骚男。
##“Because I honestly wished I could do it all over again.”
##20160609-20160708。本书只是讲了耐克草创时期的人和事。他害羞内向的性格，他无限热爱的事业，他的志同道合的朋友们，他的感情史，他面对竞争对手的害怕和绝地反击。作者一直说他害羞，其实书中不乏笑点，想必也是一个闷骚男。