具体描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用户评价
##Nike的创始人骨子里也是个好marketer,虽然他在书里拿没有任何理论支撑的广告营销开玩笑……书本身写的很诚恳，很真实，没有那种成功人士的傻逼劲儿
##“Because I honestly wished I could do it all over again.”
##its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.
##上班路上听到Phil Knight说二儿子出生，自己第一反应是有了a pair of sons的时候直接笑出声来，真真是shoe dog.
##謙遜平和 坦誠真切 “It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.”
##20160609-20160708。本书只是讲了耐克草创时期的人和事。他害羞内向的性格，他无限热爱的事业，他的志同道合的朋友们，他的感情史，他面对竞争对手的害怕和绝地反击。作者一直说他害羞，其实书中不乏笑点，想必也是一个闷骚男。
##印象最深的还是 1971-1975的部分，一直有那么多让人为它的命悬一线而屏息凝神的时刻。很多让我想起我们当时在领导力计划时看John Adams的感受——那些后来看起来意义重大的历程，其实哪里有那么多肃穆齐整的时刻，都是踉踉跄跄、跌跌撞撞，在各种混乱与捉襟见肘中筹措应对（scramble），拖着腿走、滚、爬、往前行，然而就这样坚持下来。
##its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.
##上班路上听到Phil Knight说二儿子出生，自己第一反应是有了a pair of sons的时候直接笑出声来，真真是shoe dog.