Can a good company become a great one and, if so, how? After a five-year research project, Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organization to make the leap from good to great while other organizations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.

　　《從優秀到卓越》是超級暢銷書《基業長青》的作者柯林斯的又一力作，它描繪瞭優秀公司實現嚮卓越公司跨越的宏偉藍圖。《基業長青》揭示瞭公司保持卓越的秘訣，但書中提到的公司自始至終都齣類拔萃。對於那些業績平平的公司，如何纔能實現從優秀到卓越的跨越呢？是不是卓越的企業都有所謂的特殊“卓越氣質”？發展的瓶頸是不是真的難以突破？
　　針對這一問題，柯林斯和他的研究小組曆時5年，閱讀並係統整理瞭6000篇文章，記錄瞭2000多頁的專訪內容，創建瞭 3.84億字節的電腦數據，收集瞭28傢公司過去50年，甚至更早的所有文章，進行瞭大範圍的定性和定量分析，得齣瞭如何使公司從優秀到卓越的令人驚異而振奮的答案。
　　柯林斯發現，公司從優秀到卓越，跟從事的行業是否在潮流之中沒有關係，事實上，即使是一個從事傳統行業的企業，即使它最初默默無聞，它也可能卓越。柯林斯提齣瞭一整套觀點，“隻要采納並認真貫徹，幾乎所有的公司都能極大改善自己的經營狀況，甚至可能成為卓越公司”。

作者簡介

Jim Collins left the Stanford Graduate School of Business in 1995 to set up a management laboratory in Colarado. He has worked with senior executives and CEOs from over 100 corporations including Starbucks Coffee, Time Warner, Johnson & Johnson and E-loan.com. He is co-author of the best-selling Built to Last - which has been on the Business Week bestseller list for 57 months, sold 500,000 copies in the US alone and has been translated into 17 languages.

　　吉姆·柯林斯，著名商業暢銷書作傢。早年在斯坦福大學商學院從事教學與研究工作，並獲得傑齣教學奬。1996年，創辦瞭自己的管理研究所，曾在默剋公司、星巴剋、時代明鏡集團、麥肯锡公司等世界知名公司任高級經理和CEO。
　　他的另外一本書《基業長青》也晃公認的一部經典商業著作。他的著作被《財富》、《經濟學人》、《商業周刊》、《今日美國》、《哈佛商業評論》等雜誌廣泛報道，引起巨大反響。

精彩書評

In 1996 Jim Collins, the author of the US business bestseller Built to Last, was challenged to think more deeply about what makes a great company. 'The companies you wrote about were, for the most part, always great,' came a chance comment, at a conference. 'But what about the vast majority of companies that wake up partway through life and realise they're good, but not great?' This seed of an idea was to grow to occupy Collins, formerly an academic, for the next five years. From his 'management laboratory' in Boulder, Colorado, he set to work to find out whether a merely good company could become great - or whether the disease of 'just being good' was incurable. His first step was to assemble a group of 21 researchers, who then spent six months in intense financial analysis, sifting out from the Fortune 500 list a set of 11 'good-to-great' companies. In the years 1965 to 1995, these all showed 15-year cumulative stock returns at or below the general stock market; then, after a transition point, cumulative returns at least three times the market over the next 15 years. Collins also selected two sets of comparison companies: direct (those in the same industries which did not achieve great results) and unsustained (those which shifted from good to great, and back to good). That was just the start of a myth-exploding research project, now presented in this clearly written and easily read book. It shows that companies that made the 'great' grade rarely had celebrity leaders - in fact, writes Collins, 'going for a high-profile outside change agent is negatively correlated with a sustained transformation', precisely because celebrities are more often concerned with their own egos than the enduring calibre of the company they run. Instead, individuals who run 'great' companies tend to be self-effacing and limelight-shy. Other factors for greatness are shown to be the ability to recruit the right people at an early stage, maintain faith in an end goal while confronting hard facts, develop a culture of discipline, apply carefully selected technologies, build momentum and establish a purpose which goes beyond simply making money. This is a fascinating study, drawing on research insights which apply to other areas of life as well as business.
--Kirkus UK

前言/序言

　　中文版圖書前言
　　本書的手稿即將完成之際，我來到位於科羅拉多博爾德的埃爾多拉多一斯普林斯峽榖。這個峽榖就在我傢南麵。我沿著一條陡峭多石的山間小路登上山頂，在我最喜愛的一個休息地駐足。遠方腹地依然是一派銀妝素裹。正在那時．一個奇怪的問題突然閃現在我腦海中：要齣多少錢纔能讓我放棄齣版《從優秀到卓越》這本書呢？
　　這個問題的確很有趣，因為此前我已花瞭5年時間用於調研和撰寫本書。不是說給多少錢我都會不為所動，而是當我的思緒跨越上億美元的門檻後，已經到瞭我該沿原路返迴的時候瞭。不過，即使有那麼多的錢也不能令我放棄這個項目。本來就樂於傳道授業的我，無法想象如果不能把自己的知識與全世界的好學之士一同分享會是怎樣。而本書也正是在這種學而不厭、誨人不倦的精神鼓舞下纔得以問世。
　　在度過幾個月僧侶式的隱居生活後．我很樂意得到人們的反饋，瞭解本書哪些部分能給他們帶來益處，哪些不能。我希望大傢能從本書中獲益，並將學到的知識運用於大到公司事務、社會事業．小到生活瑣事的處理之中。
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