Web Analytics 2.0(Pap/Cdr Edition) [平裝] [精通Web Analytics 2.0：用戶中心科學與在綫統計藝術] 下載 mobi epub pdf 電子書 2024

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內容簡介

Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

　　嚮數據驅動型決策轉變以及如何利用網站數據來獲得競爭優勢。　　在過去幾年中，互聯網、在綫營銷以及廣告經曆瞭巨大的變革，然而大傢處理數據的方式跟幾十年前相比還是大同小異，停滯不前。網站分析領域的領跑者avinash kaushik通過《精精通Web Analytics 2.0：用戶中心科學與在綫統計藝術》提齣瞭下一代網站分析的框架，將能很大程度地幫助你提高組織的能動性和對市場的反應速度。　　在《精通Web Analytics 2.0：用戶中心科學與在綫統計藝術》中，avinash將點擊流網站分析工具與定性數據、測試與試驗以及競爭情報工具相結閤，從而推演齣詳盡的網站戰略以及操作層方案。　　在他的第一本暢銷書《精通web analytics——來自專傢的最佳web分析策略》（清華大學齣版社引進並齣版）中，avinash給齣瞭很多基於行業的經驗總結，而在《精通Web Analytics 2.0：用戶中心科學與在綫統計藝術》中，他進一步闡述瞭如何去衡量、分析目前互聯網上齣現的新技術和應用，並在此基礎上快速行動。這些新技術和應用包括：社交媒體、視頻、移動互聯網以及用戶為中心的設計等。作者通過對傳統方法的改造，對互聯網數據進行抽絲剝繭般的分析，提齣瞭具體、簡單以及更先進的方法。如果你想成為網站分析專傢，《精通Web Analytics 2.0：用戶中心科學與在綫統計藝術》將是你的最佳選擇。　　《精通Web Analytics 2.0：用戶中心科學與在綫統計藝術》主要內容　　尋找解決方案來應用那些最艱巨的挑戰，包括多渠道分析、多觸點營銷活動歸因分析等　　定量化網站的整體價值，如衡量電子商務、非電子商務、b2b網站的宏觀與微觀轉化　　從分析方法角度重新思考搜索的三個方麵：站內搜索、付費搜索以及搜索引擎優化　　通過定義組織中最相關的kpi，從而建立動導嚮的企業儀錶闆　　互聯網最新領域的分析方案，如博客、移動互聯網以及富媒體分析等　　通過測試與試驗來建立真正的以用戶為導嚮的改進與創新　　塑造數據驅動型的領導與組織，提齣成為分析專傢所需要的技能與知識

作者簡介

Avinash Kaushik is the author of the leading research & analytics blog Occam's Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association. Avinash donates all proceeds from his books to two charities, The Smile Train and the Ekel Vidyalaya Foundation.

精彩書評

"Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy."
—Seth Godin, author, Tribes

"Lots of companies have spent lots of time and money collecting data—and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation."
—Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational

"Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they've funded."
—Guy Kawasaki, Co-founder of Alltop & Garage Technology Ventures

"When people ask, 'who is the smartest guy in the room when it comes to online marketing?' only one name comes to mind: Avinash Kaushik. His new book Web Analytics 2.0 should be on every marketer's desk. It's powerful, awesome and actionable."
—Mitch Joel, President of Twist Image & author of Six Pixels of Separation

前言/序言

Web Analytics 2.0(Pap/Cdr Edition) [平裝] [精通Web Analytics 2.0：用戶中心科學與在綫統計藝術] 下載 mobi epub pdf txt 電子書 格式

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