The Laws of Simplicity

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John Maeda
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具体描述

Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, against DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use--but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers guidelines, ten laws for balancing simplicity and complexity in business, technology, and design--for needing less and actually getting more.

Maeda--a professor in MIT's Media Lab and a world-renowned graphic designer--explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.

Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products--how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

用户评价

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##Insightful,语言精练有趣,跟有些书“跟你说我讲的都是对的”高下立见。

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##en,, as i wana keep it simple, i don't wana think abou it

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##很好读的一本小书 虽然理念不新鲜了 系统起来作checklist也不错

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##前半部分写得比后半部分好

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##这本书真的很普通诶,居然评分这么高。

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##quickly done reading. get the general idea of it by reading carefully the table of contents and glance over all the books.Read it in a simply but highly efficiently way

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##Simplicity is about subtracting the obvious and adding the meaningful.It's about living life with more enjoyment and less pain.

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##大赞之,关于 dots / simplicity 的 design ideas(此外,Maeda 在 TED 的 talks 也很不错)。

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##一个PPT就可以了其实。。还值得一看