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圖書介紹

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齣版社： Portfolio

ISBN：9781591846291

商品編碼：1197711239

包裝：平裝

外文名稱：The Wide Lens- What Su...

齣版時間：2013-06-25

頁數：278

正文語種：英語

圖書描述

圖書基本信息

The Wide Lens: What Successful Innovators See That Others Miss
作者： Ron Adner;
ISBN13： 9781591846291
類型：平裝(簡裝書)
語種：英語（English）
齣版日期： 2013-06-25
齣版社： Portfolio
頁數： 278
重量（剋）： 249
尺寸： 21.4376 x 13.9192 x 1.9304 cm

商品簡介

How can great companies do everything right--identify real customer needs, deliver excellent innovations, beat their competitors to market--and still fail?

The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners--some visible, some hidden--deliver on their promises, too.

Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin's failed run-flat tires to Apple's path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.

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