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出版社： Emrah Yayici
ISBN：9786058603752
商品编码：11267206863
包装：平装
外文名称：Design Thinking Method...
出版时间：2016-12-14
页数：118
正文语种：英语
具体描述
图书基本信息
Design Thinking Methodology Book
作者： Emrah Yayici;
ISBN13： 9786058603752
类型： 平装(简装书)
语种： 英语（English）
出版日期： 2016-12-14
出版社： Emrah Yayici
页数： 118
重量（克）： 199
尺寸： 24.4094 x 16.9926 x 0.635 cm
商品简介
This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative- products;
- technologies;
- services;
- business models;
- marketing ideas;
- processes;
- spaces; and
- solutions for diverse business, social, and everyday challenges.
It includes easily applicable design thinking techniques, such as
- HMW questions,
- personas,
- mind mapping,
- empathy mapping,
- affinity diagram,
- value-proposition canvas,
- storyboard,
- cause-and-effect diagram,
- brainstorming,
- brain dumps,
- reverse brainstorming,
- benchmarking,
- journey map, and
- prototyping.
A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including
- project managers and IT specialists,
- innovation teams,
- marketing professionals and brand managers,
- product managers,
- designers,
- consultants,
- strategic planning experts,
- C-level executives, and architects.
The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as
- creativity,
- thinking out of the box,
- empathy,
- visual thinking,
- observation,
- asking the right questions, and
- pattern recognition.
It also describes how to apply design thinking and lean and agile methodologies together.
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